A cornerstone to an effective Global Web Presence is an Internet Television Broadcasting Channel (.tv domain property). A unique, case specific and relevant “.tv” channel has different and more capabilities than any other globally recognized TLD’s. The development of an Internet Television Broadcasting Network isn’t an expense, but an invaluable investment and return because of the many perceived and actual values.
Unity 4 Humanity, Inc. is the First Global Web Presence. A Global Web Presence only utilizes globally recognized domains ((.com, .net, .org, .info, .tv,) for more information refer to www.DomainRealEstateCenter.com and www.TheLanguageOfDomainNames.com), and utilizes them in the fashions customers/markets expect, and desire. Developing a global web presence with a strong foundation allows corporations/separate entities to create a true extension of their entities. Perhaps not apparent in the beginning, this global web presence, and all its individual components work together, creating the bottom line—amassing different and more forms of revenue; increasing prosperity and efficiency, while perpetually expanding and growing with no limitations.
The technology available today makes it possible to never have to “re-invent” the wheel, but merely build around it. Utilizing the very best technology is like throwing a stone in a pond; there is an immediate splash, and a ripple effect. Many stones/different couplings of technologies/web components create a Doppler Effect. The ultimate goal is a perpetual Doppler, allowing employees and customers to always stay connected, and ride mini waves, always capable of changing directions to relevancy.
It is better to take a small step in the right direction, than a tremendous step in the wrong direction. Traditional advertising campaigns, commercials, links, and means of getting the “word” out about available products and services to accepting markets is running corporations patients thin. They know these efforts aren’t “truly” effective; and they can get much more for their money, they just don’t know how. A Global Web Presence fills the needs of corporations, as well as the needs of consumers. It allows both corporations and consumers to interact with each other on dynamic and interpersonal ways never before possible on the web and only possible in a real life settings such as a physical store or building location. Global Web Presences allow corporations to invest in themselves, and create prosperous relationships between themselves, slowly weaning out and moving away from the middlemen.
Corporations/business entities have begun to realize this, and some have been investing in their web page, but once again only perpetuating the same sorts or ineffectual, uninspired content. Other corporations realize they only need their customers, and only want to spend time and money reaching individuals whom would benefit from, or desire their products and services. Very few, but increasing more corporations realize that for the first time, they can prosper like traditional television broadcasting networks while at the same time have “perceived” and “actual” values unavailable to these television broadcasting dinosaurs. The “perceived” values are real values because they serve purposes, functions, needs, and facilitate progress towards fixed goals.
In January of 2007, Bill Gates told business leaders and politicians at the World Economic Forum, “I’m stunned how people aren’t seeing that with TV, in five years form now, people will laugh at what we’ve had.” The rise of high speed internet connectivity as well as the popularity of video-centric sites has lead to a worldwide decline of the number of hours spent in front of the TV, and an increase in the number of hours spent in front of the computer.
At this very same conference Bill Gates (a Business Anthropologist in the truest sense) went on to say, “In the years ahead, more and more viewers will hanker after the flexibility offered by online video and abandon conventional broadcast television, with it’s fixed program slots and advertisements that interrupt shows. Certain things like elections or the Olympics really point out how TV is terrible. You have to wait for the guy to talk about the thing you care about, or you miss the event and want to go back and see it.” He alluded to what he later said, which is, “Internet presentation of these things is vastly superior.” Advertisements and content is becoming more targeted towards viewers’ profiles and geographic locations.
Mr. Gates estimation of five years is five years to long. The youth of today are web explorers already laughing at television, and no longer see its value other than to play/view Microsoft X-box games. Flat screen televisions have already become computer monitors, and kids have created and explore their own entertainment realms within the World Wide Web. Some corporations have taken note of this, and are trying to/developing creative realms for the adult consumer unwilling and unable to create their own little worlds of exploration.
One of the very best examples of a corporation utilizing a “.tv” network broadcasting channel (besides traditional television broadcasting channels i.e.Women’s Entertainment Television (we.tv)) is Bud.tv. This online entertainment channel blends professionally produced content, as well as news, sports, and consumer generated content. Anheuser-Busch is working on ways to engage consumers by providing them with an array of entertainment options in branded, original, proprietary content.
Anheuser-Busch as of February 2007, according to sources has invested 30 million dollars in this endeavor; and all in an effort to engage available markets, and make themselves readily accessible to these markets. The consumers are being entertained, informed, and interacting with Anheuser-Busch, celebrities, and entertainers on a more dynamic and regular basis, while at the same time Anheuser-Busch is learning about their customers, and being provided with invaluable information though each individual’s utilization of/experience with their “.tv” channel. Individuals are unconscious of, or choose to ignore time ticking away while enjoying this web channel. Individuals talk about elements of this channel just as they talk about traditional TV shows, movies, and sporting events. Buzzes have been created, and open markets found all because of their specific and different channel components.
Alcohol, tobacco, and gambling corporations/entities are the first outside the realm of television to take advantage of this new medium, and that is because there are no true restrictions other than ethical as to what they can present, display, and showcase. Responsible alcohol, tobacco, and gambling corporations take the time to prevent, limit, and restrict minors from utilizing their web pages; as well as providing educational content that doesn’t glorify/target these products towards children and/or can assist and direct those with dependencies or needs to appropriate places for council and help.
Other corporations beginning to take interest in “.tv” channels are those of the fashion world. Fashion corporations can see the value in a “.tv” channel, now they are just trying to get a better sense of what it is. Fashion corporations understand the importance to connect with, and inform their customer basis, while maintaining and projecting their unique image, concept, and flavor. Fashion corporations are eager to explore this new way of generating revenue; but their understanding of technology at this time, and their advertising, marketing, and web design/tech departments are not prepared for the technological boom. How they are using/plan to use these technologies is limited to their limited understandings. (At this time educational institutions and national/government research laboratories are quickly starting to become aware and show a vested interest in Internet Television Broadcasting channels.)