Business Anthropology is an emergent field that applies theories and methods of cultural anthropology in the corporate realm. Through participant observation, informal and structured interviews, and other anthropological based research methods, Business Anthropologists study marketing, consumer behavior, organizational theory/culture, human resources, and international business (international marketing, intercultural management, international/intercultural communication).  Unity 4 Humanity, Inc. is revolutionizing, defining, and pioneering this field under the leadership of Anthony Galima, a leading global business anthropologist and technological consultant.