Proven Solutions
Observation - Analysis
Synthesis - Development
Implementation - Success!

Common Anthropological Research Methods

Participant observation is a fancy way of saying immersion in a culture. Some engaging in participant observation still allow personal distance; others are detached to allow for non-biased observation, recording, and synthesis of data.

Informal interviewing, asking questions in a native tongue/language, is the most efficient way to gather data/information. Interviews should be informal with non-threatening questions. Once comfort levels are established, questions can become more “personal.” Asking and understand in the native tongue is very important; when translating it is important to preserve the essence, meaning, and understanding.

Structured interviews are much the same as a questionnaire, anthropologically speaking.

Business Anthropology

Business Anthropology is an emergent field that applies theories and methods of cultural anthropology in the corporate realm. Through participant observation, informal and structured interviews, and other anthropological based research methods,

read more

U4H Core Consulting

Unity 4 Humanity, Inc.’s solutions are geared towards assisting corporations to better understand customers in their prospective/potential markets. U4H, Inc. assists corporations/manufactures in assessing their corporate processes and practices...

read more